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Strategic NarrativesWebinars

[Webinar Series] Communicating Human Rights and Social Change: A Dialogue Series Among Funders

Please join us for a webinar series on Communicating Human Rights and Social Change: A Dialogue Series Among Funders, an initiative of the Communicating Human Rights and Social Change community co-sponsored by HRFN and Ariadne. This webinar dialogue series is co-sponsored by Ariande, the Open Society Foundations, and Global Dialogue.

About the Dialogue Series: After the introductory webinar dialogue episode in July, we will resume subsequent episodes in the fall. The dialogue series will explore how grant-makers and other narrative change practitioners, working in a variety of sectors on various issue areas, have experimented with different effective strategic communications infrastructures to communicate and disseminate messages that drive change. Drawing on real-world examples – ranging from communications hubs, evidence-based messaging campaigns, collaborative grantmaking programs, issue-based coalitions, and more.

[July 25, 2019] Dialogue 1 – A Brilliant Way of Living Our Lives: Shifting the narrative on human rights to engage our base and persuade the middle with Anat Shenker-Osorio

Speaker: Anat Shenker-Osorio is Founder and Principal of ASO Communications; she examines why certain messages falter where others deliver. She’s led research for new messaging on issues ranging from freedom to join together in union to clean energy and from immigrant rights to reforming criminal justice. Anat’s original approach through priming experiments, task-based testing and online dial surveys has led to progressive electoral and policy victories across the globe. Her research and reports include a messaging brief for Open Society Foundations – A Brilliant Way of Living Our Lives: How to Talk About Human Rights.

Register here for the July 25th webinar

[September 19, 2019] Dialogue 2 – Putting the Humanity in Human Rights: Why the Social Change Needs to Unite Around Shared Values with Thomas Coombes and Neil Crowther

To change narratives, we all need to start telling stories that celebrate humanity – stories that might be very different from our current approach. Thomas and Neil will talk about how funders can help social change organizations apply research and insights on narrative in their day-to-day work, particularly, but not only, in their strategic communications. Thomas will talk about his Hope-Based Communications approach, which is about using narrative, framing and strategic communications to talk about what we stand for, and the world we want to see, rather than reacting to populists and other opposing messages. He will talk about how Amnesty International used a Hope-Based approach to develop a new narrative-focused brand platform that is focused on a global narrative of shared humanity, intentionally seeking a values message that is shared with the wider human rights movement. Neil will share learning and reflect on future challenges and strategy follow his six years as Director of the Thomas Paine Initiative, a donor’s collaborative established to build public support for human rights in the UK, via strategic grant-making to support communications research and capacity building, which comes to a close in September 2019.

Stay tuned for more information on speakers, dates, and registration information for the continued dialogue in the fall. In the meantime, check-out the list of resources below. 

About the Communicating Human Rights and Social Change community: The community serves as a space to highlight what members are doing internally and externally (i.e. with grantees) around effective messaging, capacity building, and strategic narratives. The community shares tools, resources, approaches, learning, and best practices on communicating human rights and social change issues worldwide, and is a space for funders to strategize on how to coordinate as funders and develop new infrastructure(s). It builds on the collaborative grant-making of Changing Minds and the Thomas Paine Initiative, as well as the conversations from Recapturing the Narrative track at HRFN’s 2018 Mexico City Conference, and 2015 pre-conference Institute on Detoxifying the Brand: How Framing Can Help Regain Public Support for Human Rights. You can join the community here.

Resources: