Short-Form Video Apprenticeship for Organizing & Campaigns
This program is for you if:
– Your role includes posting on social networks, running online/offline campaigns, managing a communications program, editing videos, or you’d like it to include these things
– You want to build a strong presence for your organization on TikTok, Instagram Reels and/or other short-form video platforms
– You want to develop the skills and strategic insight to create strong video content to support your organization’s campaigns
By the end of this apprenticeship, participants will be able to:
– Create short-form videos of a range of types that effectively communicate social movement goals
– Use video editing software and emerging AI tools
– Understand video storytelling strategies for digital platforms
– Create accessible and engaging multimedia content
– Develop a sustainable video strategy and workflow to meet the organization’s needs and goals
Program Structure
– 11 live sessions combining large group discussion and small group coaching
– Hands-on design assignments aligned with current campaign needs
– Recorded content to prepare for live discussions, including short quizzes to reinforce learning
– Instructor feedback and coaching
– Access to an ongoing peer community and resources
– Certificate awarded based on participation and assignment completion